| Content and navigation |
Keep and improveThe important pages exist and people can find them. The work is mainly copy, layout or navigation refinement. |
Consider rebuildingThe structure no longer matches the business, or important journeys need to be planned again. |
| Editing and maintenance |
Keep and improveThe team can make routine changes and the platform can support the features it needs. |
Consider rebuildingRoutine edits depend on fragile workarounds, or the platform cannot support the required functionality. |
| Performance |
Keep and improveThe main issues can be traced to particular assets, templates or settings and addressed in place. |
Consider rebuildingThe underlying implementation needs substantial replacement to meet the agreed requirements. |
| Existing search traffic |
Keep and improveUseful pages and URLs can stay in place while the experience improves. |
Consider rebuildingA new structure is justified, with a plan for existing URLs, redirects and retained content. |